Finally, a website you don't have to explain.

You have the work, the testimonials, the social media presence. But your website? It's still falling short. Coaches like you deserve a site that finally sounds like you — and sells like it, too.

Make your homepage jibe

I spent most of the past decade managing the U.S. Department of State's main website — learning what makes websites work and what drives people away. Now I bring that same strategic clarity to coaches like you.

I don't just build sites. I build systems that reflect who you are, what you do best, and where you're headed. Because when your story is clear, your site finally pulls its weight.

Learn the story behind Untemplate Site
Tianna Hutchins Founder, Neva Masquerade
A fluffy cat playing with a ball of yarn.
Plot twist: it's not a design problem

The site isn't broken. The story is.

Most coaches assume their website problem is a design problem. It's not. It's a clarity problem — and it shows up in a very specific way: visitors land, look around, and leave before they ever understand how you can help them.

Your website isn't just a digital business card. It's a funnel. And when every page isn't pulling your visitor toward a clear next step, you're leaving clients on the table.

How to fix your website copy
Hot takes. No questions. Sorry not sorry.

Your message leads. Design follows.

I work best with coaches who care about connection, not clicks. If that's you, these will feel obvious. If not, that's okay too.

  • Story comes first.

    People don't buy services — they buy stories they believe in. Your message is the strategy, not an afterthought.

  • Templates trap you.

    Your business isn't plug-and-play. Your website shouldn't be either. Cookie-cutter sites signal cookie-cutter work.

  • Design follows message.

    A beautiful site that says the wrong thing is still the wrong site. Clarity earns clients. Aesthetics just get attention.

  • Clarity creates confidence.

    You can't sell what you can't say simply. When your message lands, the right people feel it immediately.

  • You shouldn't carry this alone.

    Strategy, copy, code — that's my job. Your job is to show up and do your brilliant work.

  • SEO is overrated.

    Traffic doesn't pay the bills. Booked clients do. A site that converts one right-fit person beats a site that attracts a thousand wrong ones.

A cat wearing round sunglasses and a bowtie.
What makes a site actually work? (This.)

Pretty gets attention. Clear gets clients.

Every project starts with your story — not a template, not a mood board. I mine your voice, map your message, and build a site where every page has a purpose and every word earns its place.

Strategy makes sure your site speaks to the right people. Story builds trust and makes you impossible to forget. Structure guides your reader toward action — without pressure.

That's how you go from a site you apologize for to one you can't wait to share.

See the Strategy Behind Untemplate Sites
A love letter to the coach with the embarrassing link.

To the coach who's better than their website suggests.

You've invested in your craft. The degrees, the certifications, the hours of training — you've earned your expertise. And you show up for your clients at the highest level.

Your website should do the same.

Right now there's a gap between the coach you are and the coach your site suggests you are. That gap is costing you clients who would be a perfect fit — if only your site told the real story.

Step into your next level
  • The Homepage Anti-Template Find out exactly what your homepage should say, in what order, and why. No fluff. Just a clear place to start. $0 Make your homepage jibe
  • The Template Trap Audit A full audit of your site plus a strategy call to walk you through what's broken and exactly how to fix it. $497 Book your audit
  • Untemplate Site Strategy, copy, design, and build — all done for you. Your website, rebuilt from the ground up in your voice, for the clients you actually want. From $3,497 See the full offer
Two cats playing chess, the one on the right has its mouth open and is giving off 'don't mess with me' vibes.
Like an acquired taste

This ain't for everyone. And that’s intentional.

If you want quick tweaks, the cheapest option, or someone to just execute whatever you tell them — I'm not your person.

But if you're a coach who knows their website is the last thing holding them back from the next level of their business? That's exactly who I built this for.

"You don't just build websites — you translate vision into something real."

Livi North Unfuck Your Coparenting

Want your version of this?

Step into your next level

Your story deserves a stronger stage.

No more hiding the link. No more apologizing for the site. When you're ready to build something that actually works — I'm here.

Step into your next level