Get the savvy to make your website work.
Selling coaching services in today’s economy is hard work. Doing it without a website that carries its weight and looks great is harder. The Template Trap Audit catches the things you didn’t know mattered.
You’re a coach. Why does it feel like you spend 98% of your time not coaching?
If you’re like most coaches, you have a deep desire to help people.
But actually finding them?
Spending hours on marketing and social media and making videos…
It’s worse than going to the DMV, dentist, and filing your taxes all in the same day.
In other words, it sucks.
No one told you that selling coaching is the hardest job you’d ever do, or that you’d have little to show after hours of grueling work.
Yet, here you are. Sinking hours into marketing and social media, instead of, you know, coaching.
Social media shouldn’t be your main job.
Going viral and getting attention is wasted if you can’t break free from the algorithm. You need to get those eyeballs off your socials and onto a platform you own.
Your website is that anchor. It’s the foundation of your online presence.
But getting people onto your website or email list is only half the battle. The other half? It’s building trust.
Traditional marketing doesn’t work for coaches.
For coaches, authenticity and building relationships matter more than anything else. You can’t help someone if they don’t trust you.
They also won’t give you money if you never make a sales argument.
It’s a delicate balance to get the right amount of persuasion without making your offer look like a money grab.
But it is possible to sell your services in a way that makes your audience feel heard, understood, and invited into a conversation.
Your website is where that message lives, and it deserves the best home you can give it.
Why does the Template Trap Audit exist?
Websites are deceptively hard. All the popular platforms sell some version of creating a professional-looking website in a single afternoon using our professionally designed templates and AI integrations.
That’s a trap.
Yes, anyone can create a website using them. But that’s exactly the problem: anyone can use them.
When everyone uses the same templates, every website starts to look the same.
When everyone uses ChatGPT to write their homepage, every homepage starts to sound the same.
When everyone looks and sounds the same, no one stands out.
It all quickly feels generic. Boring. Fake.
The exact opposite of the trust-building a coach’s website needs to do.
The Template Trap Audit is your chance to get an expert web strategist’s eyes on your website to identify those problem areas.
Because you don’t know what you don’t know. And you can’t fix what you don’t know is broken.
The critical layer other website audits miss
Most web designers focus on the design and aesthetics.
Most copywriters focus on the words and persuasion logic.
Most developers focus on the tech stack and performance.
A good audit looks at all three of those layers and how they work together to shape the user experience.
But that’s not the complete picture.
There’s a missing fourth layer.
As a web strategist, that fourth layer is my specialty.
It’s strategy.
Without strategy, you could have the best website in the world, and it will do absolutely nothing.
It’s what takes your website from existing unnoticed to pulling in business.
I lead design and strategy for a website that gets 79 million annual page views.
How did I become a web strategist? By working on the U.S. Department of State’s main website, www.state.gov. I started as a web editor in 2018; today I’m the creative lead focused on improving the site’s user experience and design.
I will admit that a massive government website is very different from a solo coach’s. The scale and business needs couldn’t be more different.
But strip the who and what away and a website is a website is a website. The underlying structure doesn’t change. User expectations don’t change. Design principles don’t change.
In fact, government websites are built to a higher standard. They are legally required to be. Accessibility, plain language, privacy — these considerations are all part of my norm. Other web designers often overlook these details because they weren’t trained to consider them.
Skipping these higher standards may or may not break a website. But why settle for less than the best?
I’m a web strategist, not a coach. That matters.
The best teachers are the ones who have walked the walk, right? Yes and no.
A lot of coaches naturally gravitate toward other coaches. You have a lot in common, innately get each other, and have shared experiences. A coach who has actually done what you’re trying to do carries more weight than someone who hasn’t been in the trenches, so to speak.
I get it.
But sometimes in marketing, that overlap can create blind spots.
You can never objectively look at your business and see it how someone from outside does. You’re too close to it.
Similarly, another coach might make assumptions based on their own experience as a coach. Being a coach makes it harder for them to take a non-coach’s perspective.
That’s not a problem with me. I’m not a coach, so I don’t have a coach’s bias.
What’s included in the Template Trap Audit
Well, that depends. Every audit is different because every website is different. But the structure is always the same.
After purchasing the audit, you’ll answer a few questions about your website and business. About a week later, I’ll email you your report and a Calendly link to schedule a 30-minute call to review it together.
In your personalized report, you’ll learn things like:
- The real reason why nobody contacts you through your website — this might be the most costly mistake on your website.
- The 16-pixel detail that immediately reveals your website is DIY the second it loads.
- Design secrets that separate professional designers from amateurs (this is why your website looks worse after you edit it).
- How to stop people from leaving your website long before you want them to.
- Popular design trends you should avoid at all costs, because they actively make your website worse. Seriously, people will get annoyed and leave over these things.
- One of my biggest pet peeves that confuses Google and prevents you from ranking in search results. Oh, and it makes your site a nightmare to use with certain tech.
- How to protect your website by pulling an uno-reverse on the one page you never want found under any circumstances.
- A 2-step process that makes your website lightning fast. It adds maybe 30 seconds to your workflow, yet surprisingly few people do it.
- A sneaky setting that completely changes how people see your brand off-platform.
- The pages (and features) your website must have to avoid lawsuits and fines. (Ok, this point is boring, but don’t skip the legal stuff; it’ll cost you way more later if you do.)
Is this really worth $497?
This is the real question. It’s not an insignificant amount of money, especially if your income is unstable.
The last thing I want is for you, or anyone, to be stuck choosing between gas or groceries because you gave me money you couldn’t afford. I have a full-time job that pays the bills; if I sell $0 this month, I’ll be fine.
If you do not have $497 in your budget to invest in your business, do not buy this audit. Instead, check out my blog and join my email list — you can learn from me for free.
But if you can afford it, I believe this is one of the most value-packed audits you’ll find at this price point.
You get:
- 30 minutes of access to the strategic mind behind a massive, high-traffic government website. This is your chance to ask me anything.
- An expert review of every layer of your website to ensure it’s set up correctly, looks fantastic, says the right things, and shares your story.
- A personalized report that tells you, in plain English, exactly what’s wrong with your website, how to fix it, and where to start. No more guessing.
I am so confident that you’ll get something out of your audit that I’m offering a 100% money-back guarantee. If you don’t get anything actionable or useful, reply to the email delivering your report within 7 days, and I will refund you in full.
So is this really worth $497? Yes, and all the risk is on my side, not yours.
You can get clients without the grind — if you know where to start.
If you’ve read this far, you know your website needs help.
It doesn’t bring in clients effortlessly like you wish it would.
It doesn’t reflect you or the quality of your work.
It doesn’t make you feel good when you look at it.
Worst of all, you don’t know where to begin fixing any of it.
That’s why I created the Template Trap Audit: to give you the roadmap to the website your business deserves.