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The DIY Disaster Detector

Discover 3 of your website’s biggest problems and 3 easy wins you can fix right away.

You can’t fix what you don’t know. For example, you might wonder why your website gets traffic, but no conversions. Many small details can have an outsized impact on your site’s effectiveness.

With the DIY Disaster Detector, I will review your website, score it, and identify 3 problems and 3 quick wins. You’ll walk away knowing what you need to address to improve your website.

Oh, and one last thing, it’s $0.

What the DIY Disaster Detector will uncover

The DIY Disaster Detector uses a rubric to test website fundamentals. This rubric enables me to quickly and objectively determine the quality of a website.

  • Technical Problems

    The speed, mobile, and accessibility issues that make your website a pain to use. 40% of people leave if your site takes more than 3 seconds to load.

  • Conversion Problems

    The poor calls-to-action and weak messaging that make your website confusing. Can visitors quickly find what you do, who you serve, and how to buy?

  • Credibility Problems

    The design choices and trust-signals that undermine your professional credibility. Does your website make you look as competent as you actually are?

Why the DIY Disaster Detector is different

I’ve learned everything I know by working in the trenches on a major federal government website. Since 2022, I have been the team lead and product owner overseeing the U.S. Department of State’s main website. Before that, I was an editor on the State.gov team for 4 years.

State.gov attracts 79 million annual visitors. It peaked at 47,503 pages at the end of the Biden administration. It’s a massive website, but it’s taught me that getting a website’s foundation correct is critical at any size.

I’m now making my 7+ years of knowledge and expertise available to solopreneurs like you. With the DIY Disaster Detector, you aren’t getting generic feedback. You’re getting a systematized evaluation founded in my enterprise-level experience.

After you submit your website URL, I will test your site and send you a PDF within 7 days. The PDF will include a complete breakdown of your score and my insights. I'll identify 3 problem areas and 3 wins you can fix right away.

How It Works

It’s as simple as filling out the form. No strings attached. No sales pitches.

  • Step 1

    Submit your website

    Use the form on this page to submit your name, email address, and website URL for review.

  • Step 2

    Receive your results

    I will email you a PDF with my findings within 7 days.

  • Step 3

    Schedule a call (optional)

    Book a 30-minute call with me to review your findings.

Submit your website

Frequently Asked Questions

  • Yes, the DIY Disaster Detector is $0. I see too many solopreneurs struggling with the same website mistakes. This is my contribution to making the internet a slightly better place.

  • 7 or fewer days.

  • I will email you a PDF.

  • No. I may use anonymized findings in my own content, but I won't reveal the sources. I will never sell or share your information with any third parties.

  • If you’d like to review the findings together, we can schedule a 30-minute call. Otherwise, you are free to make fixes at your own convenience.

One Last Thing Before You Go...

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