Design that tells your story — no masquerade.
I’m Tianna, a web designer and strategist with a not-so-typical background (more on that below). These days, I help solo coaches and consultants ditch their DIY templates and stand out online — through story, not stock.
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How I went from history to HTML
That unconventional background? I went from studying dead people to running a major government website. Here’s how it happened.
I thought I’d be a lawyer. But after enjoying my history degree in undergrad, I went on to earn a master’s instead. During grad school, I landed an internship at the U.S. Department of State.
After graduating, I joined my current office as a web editor. Four years later, I became the team lead and product owner of State.gov, a 47,000-page site with 79 million annual visitors. I’ve led daily operations ever since.
Now, I want to use those skills to help other women grow their own careers. As a historian, I’m trained to tell stories — and as a designer, I know how badly templates can muffle them.
When I got married, I tried to build our wedding website on Zola. It was supposed to be easy — but every template felt like a cage. I couldn’t bring my vision to life because I couldn’t break the mold.
This is why I reject templates for my clients.
Your story deserves to take center stage — not someone else’s design.
The Storycraft Manifesto
Tried to launch a “simple” website and nearly lost your mind?
It’s not you. It’s the templates.
I’ve been there. It sucks.
That’s why I created something better: the Storycrafted Manifesto.
If you’re ready to ditch the DIY disaster, this is for you.
Story comes first.
That “special sauce” everyone talks about? It’s your story.
Templates don’t cut it.
Lookalike sites don’t build trust. Your story does.
Design should support, not distract.
No more trying to fit into someone else’s box.
You shouldn’t have to do it all.
You don’t need another app. You need a partner.
Support shouldn’t vanish after launch.
Because “post-launch ghosting” shouldn’t be a thing.
Clarity creates confidence.
Clear story = more trust. You deserve both.
The Storycraft Process
A website isn’t just colors and fonts — every pixel needs a job. The Storycraft Process builds clarity and trust through story. It’s what happens when history meets design.
When we work together, your project moves through three flexible phases:
Phase 1
Share Your Story
We uncover your brand’s soul — who you are, who you serve, and why you’re the one they’ve been looking for.
Phase 2
Shape the Site
Strategic content and custom design come together to tell that story clearly. I handle the heavy lifting; you gut check for truth.
Phase 3
Ship and Support
You approve, we launch. Then I stick around to make sure your site keeps working for you, not against you.
Explore Storycraft- 01
Discovery Call
Let’s talk goals, vibes, and big dreams. - 02
Brand Questionnaire
You tell me about your story, your voice, and your people. - 03
Story Strategy Check-in
We review your identity-first message. - 04
Strategic Copywriting
I write your story to sell. You review and approve. - 05
Visual Design in Figma
I match visuals to message. You approve the mockups. - 06
Site Development
I code the real thing. We’ll tweak as needed once it’s live. - 07
Beta Review + Launch
You click through, test, and sign off — then we go live. - 08
On-Demand Support
Need a tweak or have a question? Text or email anytime. - 09
Quarterly Check-ins
We revisit what is and isn't working so your site evolves with you.
Neva Masquerade: Behind the Name
All the normal web design names were taken — or boring. I’d been stuck for weeks. Then, one night at 1 a.m., I ended up scrolling cat breeds on Wikipedia.
That’s when the Neva Masquerade jumped out. It sounded cool, looked beautiful, and, most importantly, no one else was using it.
Devon Rex was the runner-up.
Say good riddance to your template era.
Your website can finally tell your story — not just sell your services. Let’s build one that sells the one thing your competitors can never offer: you.
Start Your Story